Privacy policy

Last Updated: 10/10/2025

 

OVERVIEW

Afterglow Milano Pty Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website afterglowmilano.au or engage with our services. By using our website, you agree to the terms outlined in this policy. If you do not agree with this Privacy Policy, you must refrain from using our services.

 

 

COLLECTION OF PERSONAL INFORMATION

We collect personal information necessary to provide our products and services. This may include your name, email address, phone number, billing and shipping details, and payment information. If you create an account, we also collect your login credentials. Additionally, when you visit our website, we may automatically collect information such as your IP address, device type, browser details, and interactions with our website through cookies and analytics tools.

We may obtain personal information from third parties, including payment processors, logistics providers, and marketing partners, to enhance our services and ensure the accuracy of transactions. Information may also be collected through tracking technologies such as cookies, pixels, and web beacons to improve user experience and analyse website performance.

 

 

USE OF PERSONAL INFORMATION

Personal information is used for processing and fulfilling orders, providing customer support, sending order confirmations, shipping updates, and marketing communications where consent has been given. It is also used to improve website functionality, products, and customer experience, to detect and prevent fraudulent transactions, and to comply with legal and regulatory obligations. Additionally, personal information may be used to enhance security measures, conduct advertising campaigns, and ensure compliance with applicable data protection laws.

 

 

DISCLOSURE OF PERSONAL INFORMATION

Personal information is not sold or rented to third parties. However, we may share information with trusted service providers, including payment processors, shipping and logistics providers, IT service providers, and marketing and advertising partners who assist in delivering services and optimising business operations. Disclosure may also be made to legal authorities if required by law, or to prevent fraudulent activities. In cases of business restructuring, mergers, or acquisitions, personal data may be transferred as part of corporate transactions.

 

 

DATA SECURITY AND RETENTION

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, misuse, or disclosure. Security measures include secure encryption of payment details, encrypted website connections, and restricted access to personal data. Despite these efforts, no online platform can guarantee absolute security, and users are encouraged to take precautions such as using strong passwords and keeping login details confidential. Personal information is retained only for as long as necessary to fulfil obligations, comply with legal requirements, resolve disputes, and enforce agreements.

 

 

USER RIGHTS AND CHOICES

Users have the right to access, correct, or delete their personal information. Requests for access or corrections may be submitted via email. Users may opt out of receiving marketing communications at any time by selecting the unsubscribe option in promotional emails. The use of cookies and tracking technologies can be adjusted through browser settings, though this may impact website functionality. Requests for data deletion will be reviewed and processed in accordance with legal and operational requirements.

 

 

COOKIES AND TRACKING TECHNOLOGIES 

Cookies and similar tracking technologies are used to enhance user experience, analyse website traffic, and deliver personalised advertising content. Users may disable cookies through their browser settings, although doing so may limit certain website functionalities. Third-party analytics providers and advertising partners may also utilise cookies for performance tracking and marketing purposes.

 

 

THIRD-PARTY LINKS AND USER-GENERATED CONTENT

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices, content, or security of these external sites and encourage users to review their privacy policies before providing personal data. Any user-generated content, including product reviews, that is posted on our website may be publicly visible and is the responsibility of the user. We do not control how third parties may use publicly shared information.

 

 

INTERNATIONAL DATA TRANSFERS

Personal information may be processed and stored outside of Australia, including in regions where service providers are located. If personal information is transferred internationally, we will ensure compliance with applicable data protection laws to maintain the security and confidentiality of user data.

 

 

CHILDREN'S DATA

Our services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If a parent or guardian believes that a child has provided personal data, they should contact us immediately so that appropriate action can be taken.

 

 

CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with the revised "Last Updated" date. Continued use of our website following these changes constitutes acceptance of the updated policy.

 

 

SMS COMMUNICATIONS AND MARKETING

SMS PROGRAM OVERVIEW

Afterglow Milano Pty Ltd (“we,” “us,” or “our”) may use text messaging (SMS) to communicate with customers who opt in to receive such messages. These messages may include updates related to orders, abandoned cart reminders, promotional offers, and customer service communications. Participation in our SMS program is voluntary and subject to this Privacy Policy.

COLLECTION AND USE OF INFORMATION

When you opt in to receive SMS messages, we collect and store your mobile phone number along with your consent. This information is used solely to send you text messages that are relevant to your engagement with our services, such as:

  • Order updates and delivery notifications
  • Cart reminders and product restock alerts
  • Exclusive promotions, discounts, or brand updates

We may use website cookies or plugins to determine when a shopping cart has been abandoned. This information helps us decide when to send cart reminder messages via SMS.

Example: “Afterglow Milano AU’s website uses cookies to help track items you add to your cart, including when your cart is abandoned. This information is used to determine when to send SMS reminders.”

THIRD-PARTY DATA SHARING

We do not sell, rent, or share SMS opt-in data or consent information with third parties for their marketing purposes. Any data sharing is limited to service providers who assist in delivering text messages, maintaining compliance, or managing opt-outs.

Example: “The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

OPT-IN AND OPT-OUT RIGHTS

You may opt in to SMS messages through our website or other sign-up methods that require your express consent. You can opt out at any time by replying “STOP” to any message received from us. After opting out, you will no longer receive SMS communications except those required for transactional or legal purposes (e.g., order confirmations).

DATA RETENTION

We retain SMS-related data, including opt-in and opt-out records, for as long as necessary to comply with legal obligations and demonstrate consent management. Once this data is no longer needed, it will be securely deleted.

LOCATION TRACKING AND LOCATION BASED-SERVICES

If our SMS or website services use location tracking or location-based data, we will fully disclose how that information is collected, stored, and used. Any use of such data will be limited to providing relevant services (e.g., nearby store updates, localised offers) and will not be shared with third parties without your consent.

 

 

CONTACT US

For any questions regarding this Privacy Policy or to exercise rights concerning personal data, users may contact us via email: info@afterglowmilano.au